Word: brandsness
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Advertising can do two things. It can increase the total consumption of a product. It can divert consumption from non-advertised brands to advertised brands.
Bendiner & Schlesinger, Inc. which have been established since 1843, and have been doing one of the largest medicinal spirit businesses in the East all during Prohibition. Also, their analytical laboratory has lent their help and aid in analyzing spirits from the toxicological standpoint. Bendiner & Schlesinger, Inc. have secured the much...
When the liquor trade ceases to agitate at the present tempo, observers believe that most of the business will settle into the hands of the more venerable importers who maintained their European connections through the dry years. Exclusive agencies usually call for a specified volume, and if the new firms...
Distillers Co., Ltd., Britain's monster whiskey trust, has kept U. S. liquormen in a dither all summer. Its dozens of brands include most of the best known Scotch whiskeys and the world's leading gin-Gordon's. Like Bacardi, Johnny Walker, John Haig, White Horse, Dewar...
Few weeks later D. C. L.'s Canadian representative appeared in Manhattan. Archibald Kelly held court at the Hotel St. Regis and lived at the Wraldorf-Astoria. But even from the affable Mr. Kelly, liquormen learned nothing. It was variously reported that D. C. L. was about to set...