Word: brandsness
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But of more immediate interest than this tribute to the success of divisional is the part of the report dealing with the tutorial system. Here vital changes are taking place. For the Dean's office, finally realizing the failure of tutorial for certain types of students, has moved toward establishing...
"We do not attempt to push our own brands," said swarthy President John Hartford of Great Atlantic & Pacific Tea Co. in 1930. "We leave it to our customers to buy what they want. Of all the food products we handle, only 10% comprise private brands which may be regarded as...
Around the question of what if any changes President Hartford might now admit in this policy a brief tempest raged last fortnight in the Great Atlantic & Pacific teapot. Reproduced on the January cover of the advertising magazine Tide was a yellow handbill circulated last month by A & P stores in...
In Manhattan, President Paul S. Willis of the Associated Grocery Manufacturers of America responded acidly: "I am thoroughly familiar with the practice of trade puffing; but I have never seen national brands held up as a yardstick in this fashion. In my opinion, this practice falls into the category of...
In the past six years the ratio of A & P's private brands to other merchandise on A & P shelves has increased immeasurably. If A & P decided to discredit national brands as a preliminary to making everything it sold, that would be horrid news to U. S. foodmen. That...