Word: brands
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...recent revelations that a group close to the Republican Party planted news stories in Iraqi newspapers and allegedly paid off some prominent Iraqi religious leaders caused an uproar in Washington. Simon Anholt, an international consultant who advises political leaders on ways to improve their nations' brand images, thinks the answer lies in moving away from the current obsession with polls and focus groups. "Most governments provide second-rate customer service rather than leadership," he says. "Governments are popular when they have real problems and deal with them well...
...Republicans realize that after Katrina, they cannot risk another crisis in which the government appears to be abandoning its most vulnerable citizens. Some are already making that connection. Aniela Toscano, 56, a New Yorker living in a shelter, has run up $885 in credit-card debt thanks to a brand-new bill for drugs and is worried that she can no longer afford her seizure medication. "What happened in New Orleans?" she says. "They let those people...
...governments. Just this month revelations that a group close to the Republican Party has been planting news stories in Iraqi newspapers, and allegedly paid off some prominent imams, caused an uproar in Washington. Simon Anholt, an international consultant based in Britain who advises governments on how to improve the brand image of their nations, thinks the answer lies in moving away from obsessing over polls and focus groups. "Most governments provide second-rate customer service rather than leadership," he says. "Governments are popular when they have real problems and deal with them well...
...gloss, mirror and flashlight all rolled into one? Get outta here! Beauty-industry veterans Max and Nina Leykind, the couple behind funky cosmetic brand Eyeko, have launched Liparazzi, the latest in the increasingly trendy category of multipurpose makeup. The duo were inspired after observing their celeb pals frantically trying to fix their faces before leaving nightspots so as not to be caught looking less than perfect by paparazzi. For the rest of us who don't have this flashbulb problem, the gloss gadget is ideal for after-dark touch-ups and finding keys at the bottom of your handbag...
...organization’s website, www.clubfunding.com, claims to have raised $3,500 for the Boston University Dance Team in just two weeks, and to have assisted over 700 universities nationwide. ClubFunding’s website says that “the fund-raisers we provide are brand awareness promotions for our many business partners; such as ATT, Blockbuster, Chase, and Ford Motor Company...