Word: brands
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...advocates for smaller schools argue that they give students a sharper competitive edge. "What most parents are concerned about is providing the best security for their child," says Gay Pepper, head of college guidance at Greens Farms Academy, a private school in Westport, Conn. "Some see going to a brand-name college as providing that security. We have to shift that thinking. A college that is right for the student is the best form of investment...
...overtook Mercedes-Benz last year as the car industry's top-selling premium brand. In keeping with BMW's unwritten age limit of 60, production boss Reithofer will replace CEO Helmut Panke on Sept. 1, the day after Panke's 60th birthday. Reithofer obviously has a tough act to follow, since the company expects to top its 2004 record net profit of $2.7 billion. Reithofer has been the keeper of BMW's flexible production system, considered a model for the car industry. The former head of BMW's South Carolina plant, he is more than familiar with the U.S. market...
...happen. I think that much of advertising is difficult to measure on TV and is much easier to measure on the Internet. Those factors together suggest to me that there will be a role for online video in combination with advertising. My feeling was to develop this green media brand called TreeHugger and how it could expand in many directions...
...Israel may still harbor hopes that the war would turn Lebanon's civilians against Hizballah, but all the evidence from the refugees returning home pointed to the contrary. Adorning many of the cars were brand new posters of Hizballah Secretary-General Hassan Nasrallah, his cherubic face twice its normal size on the flyers. "A Divine Victory," they said. Refugees said they had received them from Hizballah-run schools where many of them stayed, after having received money from Hizballah's social services arm to help them rebuild in the south...
Next fall, Harvard will charge $30,275 a year to impart its brand of veritas and gravitas to students. Room and board are extra. And many of Harvard's Ivy brethren charge similar amounts...