Word: brandings
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Dates: during 1980-1989
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SENIOR WRITERS: David Brand, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, John Greenwald, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Bruce W. Nelan, Frederick Painton, Walter Shapiro, R.Z. Sheppard, Frank Trippett...
...companies have been slow to respond to such initiatives. Atlantic Richfield was the first in Southern California; last summer it introduced a clean-burning unleaded gasoline designed to power older vehicles built to use leaded fuel. The Los Angeles-based company said the new brand, Emission Control-1, has been favorably -- if not overwhelmingly -- received since it replaced Arco's leaded gas last month. Edward Reilly, senior vice president for marketing, said EC-1 sales were slightly ahead of previous levels for leaded gas, although the two fuels cost the same...
SENIOR WRITERS: David Brand, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, John Greenwald, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Bruce W. Nelan, Frederick Painton, Walter Shapiro, R.Z. Sheppard, Frank Trippett...
...growing challenge to U.S. cigarette sales in Asia may be the local competition. Japan Tobacco, a former state-run monopoly that is being privatized, is already learning the marketing ways of the Marlboro man and the Virginia Slims woman. To attract younger customers, the company introduced a brand of cigarettes known as Dean, playing off the popularity of Hollywood legend James Dean. Since antismoking campaigns are only beginning to build in most Asian countries, the region's cigarette-marketing wars are likely to produce plenty of smoke and profits for several years to come...
...defined through either their origins in Cubism or their opposition to it. Abstract art comes out of the virtual disappearance of the recognizable nude or still life from Braque's and Picasso's work in the autumn of 1911. Pop art is born in the letters, headlines and brand names they stenciled and glued onto their surfaces. Constructivist sculpture descends from Braque's paper constructions and Picasso's tin guitar. Abstract Expressionism gets its originality from its struggle to "escape the Cubist grid" -- which was never a grid anyway. Cubism, from this simplified and patristic standpoint, becomes the tree...