Word: brandings
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Dates: during 1980-1989
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...countries could hurt TV ratings and dampen press coverage of the Games. The unprecedented clutter of Olympic-oriented promotion could inspire public indifference and confusion. Or, in the worst case, some disaster or embarrassing incident might occur at the Games that would cast a shadow over the sponsors' brand names. Admits William Scott, chief Olympic planner for the Southland Corp., owner of the 7-Eleven chain of convenience stores: "There are a lot of things scary about...
Says MCI's Carter: "We're going to give long distance an image. Having specials, packaging it, promoting it. We're going to give long distance a brand name...
...come true in an agreement signed last week in Peking. The pact calls for Reynolds and China to contribute $10 million each to set up a joint venture that will build a factory in the southern Chinese city of Xiamen and produce the first Sino-American cigarette. The new brand, as yet unnamed, will be a blend of American and Chinese tobaccos. Lester Pullen, president of Reynolds' international tobacco division, admitted that the cigarette must be good to satisfy Chinese smokers. Said he: "In their tastes, the Chinese are comparable to Europeans, especially the British...
...invading bacteria. Since the days of Hippocrates, doctors have been relieving pain with salicylic acid, a precursor to aspirin that was derived from willow bark, but only in the past 15 years have they understood that it works by inhibiting the production of prostaglandins. Tylenol (the most common brand of acetaminophen) works much the same way, as do popular prescription analgesics like Clinoril (sulindac), Motrin (ibuprofen) and Dolobid (diflunisal), often used to relieve arthritis and severe menstrual cramps...
Some physicians are convinced that there are distinct characteristics that make some people more susceptible to chronic pain. Drs. David Richlin and Leonard Brand of Presbyterian Hospital in New York City list the following traits: low motivation, poor self-image, lack of pride in accomplishments, dependency on others...