Word: brandings
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Dates: during 1980-1989
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...French champagne to the U.S. this year grew at the same effervescent pace and exceeded 1 million cases for the first time. With New Year's Eve approaching, France's Moët-Hennessy two weeks ago flew an additional 24,000 bottles of its prestige brand Dom Pérignon (retail price: about $40) to New York City. "Business has always been good, but lately it is exploding," says Gary Heck, chairman of California's F. Korbel & Bros., an industry leader. "Americans are all buying bubbles...
Since the American still-wine business has gone flat in recent years, American wine makers have rushed into the fizz biz. Recent entries include Sebastiani and Iron Horse. The U.S. now has more than 100 brands of domestic sparkling wine, up from 56 in 1979. Schramsberg, the highly regarded Napa Valley brand that President Reagan served last spring at an official dinner in China, expects to sell some 28,000 cases of sparkling wine in 1984, 17% more than last year. Two of France's leading champagne producers, Moët-Hennessy and Piper-Heidsieck, have established wineries...
Choosing a VCR can be a daunting venture. Currently, retail electronics shelves teem with some 40 different brand names affixed to about 150 models. Innovations seem to happen overnight, and a wide array of options is available, from remote-control devices to one-touch recording buttons. Prices start at a bargain-basement $240 for the older, simpler models and go as high as $1,500 for the newer, more elaborate ones...
...bodies in the U.S., and it oversees about 10,000 dog shows, obedience trials and field trials annually. To boot (now comes the information picked up around the fringe), Ralston Purina is self-described as "the most trusted name in pet foods," while Mighty Dog is "the pure beef brand," though Kal Kan is "the stuff great dogs are made of and Edge is "rich in brewer's yeast...
...regaining popularity. Some 500 million will be sold in the U.S. this year, a 15% increase over 1983. According to manufacturers, many people see them as a way to help prevent some kinds of venereal disease. Says Milton Bryson, marketing director for Youngs Drug Products, which makes the Trojans brand: "People have become much more health conscious." Other buyers choose the condom, which is more than 90% effective in preventing conception, to avoid the side effects sometimes associated with such birth control methods as the Pill and intrauterine devices...