Word: branding
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Dates: during 1970-1979
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...Miller likes to tell the story of a mythical poll in which the American people were asked to define what the Federal Reserve actually was. According to Miller, 23% of them said it was an Indian reservation, 26% thought it a wildlife preserve and 51% identified it as a brand of whisky...
...what excites him most is something much simpler. In Brazil and Mexico, Coca-Cola is selling soft drinks that contain up to one-third of an adult's entire daily vitamin and mineral requirements and 10% of the protein needs. The Mexican drink has a long-haired brand name, Samson, and orange or mango flavors, though Coke can give it any color and taste the customer wants, even split pea. It is made from the whey that is left over from cheese manufacturing; using this protein-potent residue has a double benefit because most whey now is dumped into...
...They won't be weary of touring. They will also be more sincere, because, to be sure, the concert is for a good cause. Early reports are that the concert will be packed. People everywhere. Teeming, swarming hordes of people. And if anybody can cut through the special American brand of cynicism and make people feel good because they are one in thousands instead of omnipotent, it will be Bob Marley...
Texas Preacher Lester Roloff's brand of religious schooling [June 25] reeks of brainwashing, intimidation and mental, if not physical, bludgeoning. No wonder he can claim "success." Even as devoted an "infidel" as I would gladly smash my rock albums and burn my TV set if the alternative was spending a few days lashed to a toilet...
...tour of Cambridge restaurants is a lesson in the cosmopolite ethos. While the general populace is presumably worldly enough to eat almost anything, each restaurateur clings tenaciously to his particular brand of commercial ethnicity...