Word: branded
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This is Mario Batali's moment. Often it's difficult to pinpoint the instant a man becomes a brand. Typically you can identify that moment in retrospect--for instance, if you look at the other stars in the food universe, you could argue that Lagasse became something larger, an uberversion of himself, nearly a decade ago, when his management team literally trademarked his expressions "BAM!" and "Kick it up a notch." You can also predict a branding; with her new magazine Every Day with Rachael Ray, the unnaturally perky Ray--who plays a flibbertigibbet on her show 30 Minute Meals...
...Batali is becoming a brand virtually as you read this. This week he will make the rounds of morning talk shows to promote his new role as the official chef of NASCAR and his new cookbook, Mario Tailgates NASCAR Style. And just as he prepares for cooking demos and book signings at six NASCAR races this season, Batali and business partner Joseph Bastianich, 37, have begun construction on two restaurants in Las Vegas and another site in Los Angeles to be called Mozza that will house both a restaurant and a pizzeria. In July, Batali will launch 78 new items...
...converted 1,630 traffic stops to energy-efficient light-emitting diode signals--which alone will save more than 500 tons of CO2 pollution each year and cost the city $53,000 less than conventional bulbs. "The idea is to solve global warming one city at a time," says Glen Brand, an energy specialist for the Sierra Club, which has launched a "cool cities" website...
DIED. BERNARD LACOSTE, 74, who presided over the Lacoste apparel company for 40 years and made its crocodile logo a much imitated global brand; in Paris. After taking over the sportswearmaker--founded by his tennis-champ father René Lacoste, who created the signature polo shirt in reaction to the stifling long-sleeved Oxfords worn by players in the 1920s--the younger Lacoste licensed its logo to manufacturers across the globe and increased sales volume from 300,000 items in the 1960s to 50 million last year...
...DIED. BERNARD LACOSTE, 74, who presided for 40 years over the Lacoste apparel company and made its crocodile logo a much-imitated global brand; in Paris. After taking over the sportswear maker?founded by his tennis-champ father Ren? Lacoste, who created the signature polo shirt in the 1920s?the younger Lacoste licensed its logo to manufacturers across the globe and increased sales volume from 300,000 items per year in the mid-1960s to 50 million last year...