Word: branded
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Please refer to page 26 of the May 24 issue of TIME. In this list of automobile terms the only brand name that you have included is that of our product "Du Pont Duco." In a way, I suppose we should be flattered, but on the other hand we are spending thousands of dollars in advertising the fact that "There is Only One Duco?DU PONT Duco" in order to protect the buying public against substitution. It does not seem, therefore, as though anyone responsible for the editorial content of a publication such as TIME, should permit this misuse...
...national advertising of this popular brand of a universal necessity and comfort to women, is said to have an interesting history. The editor of a large women's magazine long maintained that it would not be delicate to publish the advertisements. Finally, after one of many conferences, the promoter of Kotex asked the editor for permission to speak with his female secretary, in his presence. The surprised editor acceded and after a few minutes of frank sensible talk, during which the secretary appeared in no wise offended but on the contrary pleased, enthusiastic, the advertising was accepted for publication...
...University baseball team plays the same brand of ball that it put on at Princeton on Wednesday, Soldiers Field will see in action a nine that is better in every respect than any Crimson outfit in recent years. As goes the pitcher, so goes the team is almost a truism in baseball, but thought Barbee is not scheduled to see action today against the Brown team, either Cutts or Booth can supply the necessary poise to make the rest of the Harvard nine look good...
Captain R. D. Pinkerton '27, at back for the winners, displayed a brilliant brand of horsemanship and stick handling which was largely responsible for many of the University tallies. In the fourth chukker the University captain cut loose with the most spectacular shot of the game when he scored unassisted from far down the field. Alexander Shaw '28 at number one and R. B. Burnett '27, number three turned in brilliant exhibitions of polo and aided largely in the Crimson point gathering. For the losers J. Dudley Clark, father of the Crimson Freshman polo player, was the outstanding star...
Besides the exhibit of manuscript journals of Joseph Conrad which is now being held in Widener Library, there is a collection of exhibits pertaining to the early history of the University. Ivory medallions of Thomas Hollis, Thomas Brand Hollis and Frances Hutcheson are being shown. Views of the College and portraits of the Faculty of 1868 are also to be seen...