Word: brainchild
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...radical as it was 11 years ago, Doom looks pathetically crude compared with Carmack's new brainchild. A first glance at a computer screen running Doom 3 is confusing to the eye: the illusion the game creates is so realistic. The secret? Light. Carmack has spent the past four years painstakingly studying optics, and he has figured out how to make photons bounce around in a virtual space in much the same way that they do in the real world. Suddenly, pebbly surfaces cast pebbly shadows. Air ripples from the heat of a broken steam pipe. There is a crispness...
...which stands for "any question answered," is the London-based brainchild of Colly Myers, a mobile-industry veteran who used to run handheld device company Psion and cell-phone operating-system vendor Symbian, which he left in 2002. His idea for AQA flashed a year ago at Lord's cricket ground in London. While England was playing South Africa, Myers was struggling with a crossword puzzle that wanted four letters for a herring. "I sent a text to someone and got my answer [shad]," he says. "I thought, This is neat-let's press...
...will be tested on focus groups before MoveOn decides when and where to air them on TV. They're the brainchild of Laura Dawn, a singer who often appears with techno-rock star Moby (who wrote the music for one of the spots). Dawn, 34, who works from her apartment in New York City's East Village, last year came up with the "Bush in 30 Seconds" contest, in which average Americans were asked to submit anti-Bush ads. "The idea was that if we did really well with the contest, we could do this afterward," says Dawn. Hollywood responded...
...South America? Help is as close as your mobile phone: just dial 63336 in Britain, type in your query as a text message and for $1.80 a new company called AQA will text you back your answer. AQA, which stands for "any question answered," is the London-based brainchild of Colly Myers, a mobile-industry veteran who used to run handheld-device company Psion and cell-phone operating-system vendor Symbian, which he left in 2002. His idea for AQA flashed a year ago at Lord's cricket ground in London. While England was playing South Africa, Myers was struggling...
...flight of SpaceShipOne--brainchild of aerospace whiz Burt Rutan and Microsoft co-founder Paul Allen--was hailed as a giant leap toward opening space flight to tourists. Indeed, the craft was impressively small and lightweight (about the size of an SUV) and relatively cheap (about $20 million, compared with the $400 million-plus that NASA drops on each space-shuttle launch). But don't call your travel agent just yet. Melvill made it to just the edge of space, only about a quarter of the way to the International Space Station. And he ran into a scary glitch: during...