Word: brainchild
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...gallery is the brainchild of an energetic idealist named Hugh Stix, who divides his work week between it and the grocery business. Stix's self-appointed task is to provide a free window for the most creative artists he can find. "This is just a pilot operation," he says. "We should have at least 20 galleries like ours in this city and one in every city in the country...
Lippold was moved to give an earnest explanation of his brainchild: "The center of this construction is actually designed around a sphere. The 'transparency' of the sphere gives opportunity to visualize such inner tensions as activate all aspects of earthly life: personal, social and international. Out of these inner relationships, the bursting of stem and branches from this 'World-Seed' resolved the whole conception into a treelike form, suggesting continuing growth. Thus, this piece is really a 'World-Tree,' its four branches reaching to the four main points of the compass, its trunk...
...plan was the brainchild of Robert Waters, son of the company's president and nephew of the founder. He already has more than 300 leased cars on the road, and is averaging 75 new leases a week. Under Waters' plan, the lessee gets a brand-new car with radio and heater for a $50 deposit, pays an average rental of $72 a month, tax deductible if the car is used for business. Waters picks up the tab for repairs and servicing. The car user pays only for insurance (collision and liability), gas and oil. After 18 months...
...General Hershey has been interested merely in your age, your glands, and how well you look in khaki. When the latest deferment brainchild is confirmed, he will be interested in your next hour exam as well. To get college men for the army, the General plans to hack away at each class from the bottom...
Each bookseller believed that the rakeoff was his personal brainchild and sent postcards to students announcing the "exclusive bargain" at his particular shop...