Word: brainchild
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Thus was born the first clerihew, the brainchild of Edmund Clerihew Bentley (1875-1956). Bentley went on to write detective novels, including Trent's Last Case (1912), and to compose editorials for the Daily Telegraph. But his fame was ensured by those dotty four-line biographies that kept punctuating his otherwise respectable existence. He lived to see his middle name enshrined in the Oxford English Dictionary...
While the quaint name and stubby bottle suggest that the drink might be made in the bogs by leprechauns, Baileys is the brainchild of chemists at Gilbeys. The developers were looking for an alcoholic drink "for people who don't like to get sloshed," recalls MacCarthy-Morrogh. The alcohol content of Baileys is 34 proof, or less than half that of many traditional liqueurs. The other goal was to create a product entirely from Irish ingredients that could qualify for the generous tax breaks the government offers to exporters. After testing dozens of potential beverages, including some strange-tasting...
...started the whole thing? "A year ago I was sick about it," says Peter Masterson. "Now I think it was the best deal I ever made. They paid me to direct it and then I didn't have to." And Stevie Phillips, she says, "It's a brainchild I didn't want to see changed. Now it has adoptive parents...
...group of European athletes riding outrageously expensive bicycles, but things have changed. Bicycle racing is hot, last summer the first American entered the Tour de France, and even Harvard, the slowest in the Ivy League in this respect, has a cycling team. Harvard's incipient cycling team is the brainchild of David K. Smith '58 development officer in the University Development Office. Smith is the current Massachusetts champion in the 25-mile time trial for males aged 45 or over...
...philanthropic foundations of the day for funds to endow the Society, he had no takers. "Perhaps, had I been more clever, I might have made more impression, but it is difficult to demonstrate the imponderable," wrote Lowell, and he set aside the project for the moment. Meanwhile, another Lowell brainchild was becoming a reality--the House plan. Design and construction was getting underway on seven new Houses, and as the architects for Eliot House were drawing up their plans, Lowell quietly pulled them aside and arranged for certain rooms to be designed and left without a specific purpose. The architects...