Word: bourbonized
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...final months before repeal, U.S. whiskey executives have long been counting the days till July 1, 1972. On that day last week, having aged the required four years, the first batch of light whiskey-a new kind of spirit that goes down more smoothly and has less flavor than bourbon or rye-could legally be brought out of the barrel and bottled for sale. Distillers passed the years of waiting by copywriting names and dreaming up different recipes for some 50 new brands. Yet when the big day finally arrived, many of the whiskey men who had planned to celebrate...
...rules let distillers make just about what they wanted. Light whiskey is slightly darker in color than Scotch, but noticeably paler than bourbon. Distilled like foreign whiskies, at high proof, it is later diluted and sold at 80 to 86 proof (v. bourbon's usual 86 to 100 proof). The result is by far the smoothest American whiskey, with a flavor close to that of Canadian. Says Joseph C. Haefelin, research director of American Distilling Co., which is producing Royal American light whiskey: "This is not a big-black-cigar whiskey. It's more a filter-cigarette whiskey...
...glass. Thus the bartender must be able to show in his receipts the equivalent of the price of 20.5 drinks for each fifth bottle of liquor sold. Most distillers offer cut-rate prices to get their brands into hotels and motels, but Holiday Inns goes one better: it buys bourbon and Scotch in bulk from Schenley at substantial savings and sells it under the Holiday Inns brand. Last year the company saved another bundle with volume buying by issuing a single order for 40,000 Motorola television sets. Cutting costs extends to the smallest things, like using nonwrinkle sheets...
...steeped in frontier nostalgia. Montanans are closet cowboys in haunting pursuit of the roundup, even while struggling with realities. Democrats vote Republican, Republicans vote Democrat. The naive are suspicious, the shrewd trusting. Together they brew 100-proof populism and partake of it as effortlessly as they drink their bourbon...
...announces the appointment of John Dunlop to fill the empty seat, saying, "His work with the building trade industry has earned Professor Dunlop a well-deserved reputation as a strict constructionist." Roman Hruska declares, "He's not as mediocre as I would have liked, but he sure can belt bourbon...