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...Bourbon...

Author: /time Magazine | Title: Business: Billion-Dollar Gamble in Whisky | 4/12/1971 | See Source »

James Cash Penney's first venture as a retail proprietor-a butchershop in Longmont, Colo.-opened in 1899 and failed almost immediately, after he refused to bribe an important local hotel chef with a weekly bottle of bourbon. "I lost everything I had," said Penney, "but I learned never to compromise...

Author: /time Magazine | Title: RETAILING: Golden Rule Merchant | 2/22/1971 | See Source »

...French, whose outdoorsy days are over, have their laughs over bourbon in the Hotel Continental, for years one of Vientiane's only two hotels. No American girl who values her reputation enters the Continental bar/lobby; here the French drinking companions are American pilots-employed by Air America, paid by the CIA, earning $1000 a week for airlifting "rice" to tribal villagers, drowning out the echoes of antiaircraft fire with dope and liquor. "Laotian neutrality" and American "food aid" are pretty good jokes when you're ripped...

Author: By Julia T. Reed, | Title: Keeping Colonial Laos Profitable | 2/17/1971 | See Source »

When Calley travels, Delta Air Lines in Columbus, Ga., wires ahead to ensure him VIP treatment; recently Delta gave him a first-class seat though he held a coach ticket. When he stops at a bar, Calley invariably finds his drink tab (bourbon and Seven-Up) collected by an admirer. While in Washington, where he was undergoing psychiatric tests last week, he had $10 thrust at him by a stranger. In Columbus, Calley and his friends are always guests of the house at the Chickasaw Supper Club. A local wine shop gives him a discount. The president of the Fourth...

Author: /time Magazine | Title: AMERICAN NOTES: The Hero Calley | 2/15/1971 | See Source »

...weird red Mass Ave buildings from which Harvard ejects tenants, and Wigglesworth; Nini's Corner; and sherry. We didn't drink sherry in Indiana, and I found out at my proctor's one night freshman year that you couldn't drink as much of that as you could of bourbon, and I haven't had any sherry since. Which may, or may not, explain why I was always lonely here...

Author: By David HOLLANDER President, | Title: A Parting Shot | 2/8/1971 | See Source »

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