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Word: borgia (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...sometimes think," sang the Poet Omar, "that never blows so red the rose as where some buried Caesar bled." Few, if any. roses bloomed in the church of Spain's highland town of Viana where lethal and licentious Cesare Borgia was buried in March 1507. But over his remains, bled white by assassins' knives, rose a fine sarcophagus bearing the legend: "Here in little earth lies he who was feared by all, who held peace and war in his hand...

Author: /time Magazine | Title: SPAIN: Buried Sinner | 1/18/1954 | See Source »

...Rome airport by a delegation headed by Italian Premier Giuseppe Pella. That evening, going to a reception in Rome's Castel Sant' Angelo, spectacularly lighted by 1,023 flaming oil pots, Stephanopoulos and Papagos were saluted by guards in 16th-century costume. The party in the famed Borgia apartments atop the ancient pile (classically known as Hadrian's Tomb) was the high point of a four-day visit which had the practical end of uniting the Greeks and Italians in pledges of friendship...

Author: /time Magazine | Title: People, Oct. 5, 1953 | 10/5/1953 | See Source »

...small pieces of canvas sewed together. He picked it up for $100, and then on a hunch showed it to Maurice H. Goldblatt, director of Notre Dame's university art gallery. Director Goldblatt's verdict: the old painting is a long-lost portrait of Lucrezia Borgia by the 16th century Renaissance master Bartolommeo Veneto. Possible value...

Author: /time Magazine | Title: Art: $100 Masterpiece | 6/16/1952 | See Source »

...last week's Sunday strip, Cartoonist Al Capp left Li'l Abner in Venice, innocently but enthusiastically helping the last of the Borgias bottle the last of the Borgia poison. With typical Capp satire, Li'l Abner named the concoction "Peppi-Borgia," and Mammy Yokum had a wonderful idea: "We'll give it a rootin', tootin', go-gettin' American ad-vertisin' campaign...

Author: /time Magazine | Title: The Press: Poisonous Dose | 5/21/1951 | See Source »

...when United Features took a second look at the "go-gettin"' slogans ("Peppi-Borgia hits the spot, puts you 6 feet deep and that's a lot"; "the Pause that Petrifies"), it got cold feet. The slogans obviously splashed close to Coca-Cola and closer to Pepsi-Cola. Although the strips had already been mailed out to Li'l Abner's 700 subscribers, United sent a hurried order to rout out the "Peppi," leave a blank before "Borgia." Most newspapers...

Author: /time Magazine | Title: The Press: Poisonous Dose | 5/21/1951 | See Source »

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