Word: boosted
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Negotiators in the soft-coal tie-up still wrangled. Northern coal operators were ready to grant union demands for a $1-a-day increase in wages (to $7). Southern operators, who have long enjoyed a wage differential and were now being asked to boost wages from $5.60 to $7, were not so willing. But Conciliator John R. Steelman was still brightly confident of an early settlement...
Meanwhile, McKee never forgot that his $37,200 annual salary came from the cash register, not good will. He cut operating costs to the bone, boosted advertising to the limit. Last year his Pacific Power cleared $851,957 v. $77,105; Northwestern Electric netted $460,051 against $32,341 in 1933; Portland Gas earned $236,925 v. 1935's low of $2,333. Even so, the future of electricity in the Northwest clearly belonged to the Bonneville Power Administration. But McKee had a substitute line of goods: gas. He plugged gas for home heating, water heating, cooking and refrigeration...
...Jews. Ration cards giving the owner right to more food are used to give workmen incentives to seek promotion, to increase their output. Supplies are suddenly cut down (regardless of the amount stored) to scare the population into believing the situation serious, or extra rations are suddenly granted to boost morale in a bad time. Food statistics are guarded like bomber planes. To the Nazis, food is "a beautiful instrument . . . for maneuvering and disciplining the masses...
...British may take some canned corn. But the likeliest boost to U. S. corn farmers will come indirectly, as demand for pork products increases. By increased feeding, it would be easy for U. S. hog raisers to add at least 10 lb. to each hog. Thus the huge corn surplus would be lightened, and the lard supply increased without increasing the number of hogs...
...national emblems, the Harding-faced, carrion-rending bald eagle and the noble, hunchbacked bison are as familiar to Americans as Washington's profile or Lincoln's warts. Last week another great indigenous candidate for national beast got his first boost. He was the Texas Longhorn. His boosters were Texan Author James Frank Dobie and Texan Artist Tom Lea. How far their book could lift the Longhorn into the U. S. animal pantheon remained to be seen. But it was clear that he was eminently worthy of rescue from 50 years of near oblivion...