Word: boosted
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Five years ago, it switched to a nickel monthly aimed at all ages (sample subjects: pets, "Teen Scene," "Are You Making Good as a Grandma?"). With 18 editions for its distributors (Safeway is the biggest), Circle is now planning to boost its guaranteed circulation from...
...Bite. Nevertheless, the excess profits tax, added to a boost in thd corporate income tax, took such huge bites that even a tremendous increase in sales brought only a small rise in net profits. In the booming chemical industry, for example, Union Carbide & Carbon boosted sales 40% but profits rose only 6%, to $29,178,685. Many another company increased its gross but profits dropped. General Electric, with a new high in sales and pre-tax profits, wound up with a 5% drop in its net (to $34,996,395). International Business Machines did the same: its net slid from...
Baseball got its first orders last week from Washington's economic mobilizers. Digging out an old regulation of the Wage Stabilization Board, WSB lawyers decided that St. Louis Outfielder Stan Musial may not pocket the $35,000 wage boost (up from logo's $50,000) which would have made him the third-highest salaried player in the game,* the highest salaried in National League history. No one in baseball, the WSB explained, may get a salary higher than the highest paid by his club...
Half a century later, a new advertising technique gave the sexagenarian business an added boost. The ominous crow was retired; the slogan became "Wake up your liver bile!" Jingles urged readers and radio listeners: "When you feel sour and sunk, and the world looks punk . . . Take a Carter's Little Liver Pill." Carter's went on to claim that the increased liver bile would enable the pill-taker to overeat and overindulge in "good times" without morning-after regrets, to wake up "clear-eyed and steady-nerved," "feeling just wonderful," and "alert and ready for work." Copywriters combed...
...Order. Despite the boost the non-skeds have given flying, CAB feels the lines cannot be allowed to violate the law by flying as regularly as they...