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Actually, the price cutting was evidence less of overproduction than of a significant change in salesmanship. Dealers have found that they can make more money by discounting and boosting volume than by insisting oh full price. One Atlanta Ford dealer, who averaged 125 sales a month last year, is now selling at the rate of 175 cars a month. Half of the cars are selling at profits of only $100 to $200 each. He expects to boost his volume to 250 a month by March. Said a Southern Buick dealer, who offers a $300 discount on the Special: "For profit...
COAL PRODUCTION may rise this year for the first time in four years. Industry experts think increased steel and electricity output will boost coal production from its 1954 total of 395 million tons, lowest since 1938, to around 440 million tons, a healthy 11% boost...
...sort of liked the store") and never left. Starting as a boys'-clothing salesman, he missed few rungs as he climbed, fitted in well with W. & L.'s character: dignified, with a folksy touch. Talbott predicts a 2½% to 3½% boost in total U.S. retail sales this year over 1954's booming over-the-counter business. But he cautions: "I'm a little afraid of complacency...
France. The bull on the Paris Bourse did even better; stock prices were up an average 58% in the past year. Chief reason: peace in Indo-China, which not only helped give a boost to such peace stocks as autos (up 112%) but also brought about repatriation of big French investments in Indo-China. Aciéries de Longwy (steel) jumped from $38 a share to $73; Suez Canal shares rose nearly 50% to $350. Most spectacular gain: Esso Standard of France, which soared almost 1,000% following the discovery of oil near Bordeaux (TIME, Sept...
Ever since war's end, when automen started the great horsepower race in earnest, there have been complaints that safety was neglected for speed and power. Any further boost in either horsepower or size, cried New York Traffic Commissioner T. T. Wiley, would be "sheer madness." Auto makers have "gone on a horsepower jag . . . as insidious as dope." Added Denver's Traffic Engineer Jack Bruce: "We're running 300-h.p. cars on 50-h.p. streets." But despite the highway toll, the cold fact is that safety on the road is greater now than it was before World...