Word: boost
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...hand. The biggest spur was economic. With little newsprint available, the popular press used what space it had to the best advantage, i.e., to lure readers. Since advertisers had to wait in line to get into the tightly rationed dailies, editors knew that the only way to boost revenue was to boost circulation...
...higher than last year. In July, for the third month in a row, construction posted a record with $3.9 billion worth of new building. After the C.I.O.'s hefty wage increases, overall steel prices jumped 6.3%, a full ½% more than expected, with the chance of another ½% boost this fall when tin-plate manufacturers announce new prices. Consumer installment credit for June shot up to $24.9 billion v. $21.7 billion in 1954; new mortgage loans increased at the rate of $1 billion monthly...
VOLKSWAGEN'S MILLIONTH, rhinestone-studded and gold-painted for the occasion, rolled off the assembly line last week. Supplying more than 40% of the German market already, the biggest German automaker will boost production another 20%, to 1,500 cars daily, to meet a growing demand both at home and abroad. Target for 1955 in the U.S.: 25,000 Volkswagens...
...date models-the Moskvich (like a 1939 German Opel), the Pobeda (like a 1939 Ford), the Zim (like a 1946 Buick) and the Zis (like a 1941 Packard)-the Reds admit that their postwar designs "are in some respects inferior." A special Auto Ministry will be set up to boost production (1955 planned output: a bare 80,000 cars), cut prices, bring out a new people's car called the Volga, facelift the others...
...rubber industry, but it dragged its feet on other Administration attempts to take the Government out of competition with private enterprise. To the dismay of many industrialists, e.g., Southern cotton manufacturers, it raised the minimum wage from 75? to $1 ; to the relief of most employers it postponed a boost in Social Security benefits. It extended the 52% corporate tax, but most businessmen were in sympathy with the purpose behind that extension: to cut federal deficit spending...