Word: boost
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Dates: during 1950-1959
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...takes to sell a pair of shoes," said Talbott. He also checked displays at 70 Joyce retailers, found that white light on a display "is too hard" and helps few sales, purple light even fewer ("it's old-timy"). But yellow and red lights ("warm, emotional colors") boost sales of summer shoes because they excite the "impulse buying" of women...
With $13,355,000 in ECA funds, British oil companies and associates are building four refineries to boost their output by 33 million barrels of oil a year. They want another $30 million to add 46.5 million more barrels. That request, said Bransky, had been put on ice indefinitely. But "we are still hopeful," he added, "that a satisfactory outcome will be obtained...
...Cambridge has gone the same way. East Cambridge will see no more the kindly old neighborhood cop. No longer will the local patrolman help prevent crime by boosting some wayward youngster along the straight and narrow path. It is pretty difficult to boost someone from a moving car without knocking him down...
...handle the company's war contracts, devised so simple a method for terminating them at war's end that it became an industry model. Impressed, the directors made him president in 1946. Price set his sights on three main goals: cut costs, step up productivity, and boost sales. He worked out an incentive plan whereby foremen get bonuses for every cost-cutting or production-boosting idea. In three years Westinghouse's net has jumped 40%. Last week, Price was just as confident about the future...
Business was also good in Wilmington, Del. E. I. du Pont de Nemours & Co. reported 1949 earnings of $4.52 a share ($1.24 more than in 1948), an alltime record. The boost was due largely to bigger dividends from General Motors Corp., of which Du Pont owns 22.6%. Du Pont directors declared a 75? quarterly dividend, up 20% from 1949's first quarter...