Word: boom
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Madison Avenue aims anew at the baby-boom generation...
...group that the New York advertising agency Batten, Barton, Durstine & Osborn in 1964 dubbed "the Pepsi Generation." But their buying tastes are changing along with their age, and market people are adapting products and advertising pitches to come up with whole new lines of goods for the baby-boom adults...
...market target is massive. Seventy-six million people, nearly one-third of the U.S. population, were born between 1946 and 1964. Moreover, now that they are mostly in their 20s to mid-30s, many baby-boom adults are taking home big paychecks for the first time. Population experts refer to this as "the pig in a python" phenomenon because demographic charts today resemble a snake that has just swallowed something huge. The people born during the baby boom form a large group that comes between two periods of baby bust: the Depression and the 1970s. The boom is slowly working...
...article "Boom Time in Venture Capital" [Aug. 10], the securities division of my office has observed an increase in the number of inexperienced companies seeking initial financing through public offerings. Often the low stock prices of these enterprises make them attractive to inexpert investors who cannot monitor their performance. Consequently, these companies are mostly not appropriate investments for the small investor...
...spite of the East Everglades' ecological importance, government agencies took little notice of the new settlers until a real estate boom was well under way. Now at least 600 people live in the area. Most bought their property before 1978, when the Environmental Protection Agency began a $1.2 million East Everglades study that became part of a national wetlands preservation program. Many put up dwellings without building permits. Those who dug water holes rarely bothered to tell the U.S. Army Corps of Engineers, which supervises wetland areas. When officials finally served summonses and cease-and-desist orders, some were...