Word: boom
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...good or ill, Lauren's first creations sparked the wide-tie-and-lapel boom of the late 1960s and early '70s. His ties were four inches wide, compared with the then standard 2 1/2 inches, came in vibrant Italian-silk patterns and were priced at $15, more than double the conventional rate. "For anyone who liked clothes, to have a Polo tie was such a luxury. It was really a coveted item," recalls a former employee, Anthony Edgeworth, now a noted photographer. Lauren sold $500,000 worth of ties in his 1967 start-up year, when his entire business...
...London's boom has also put a premium on office space. Rents are currently spiraling upward at a rate of 11% a year. Last spring the planning authority for the City of London authorized the construction of 20 million sq. ft. in new office space, nearly one-third of the existing total. Just outside the City, one of the largest new financial projects is planned for Canary Wharf, a $4 billion development on the once desolate patch of Thames dockland known as the Isle of Dogs...
...problem, having successfully produced the same old-favorite brands year after year. Now suddenly the liquor, beer and wine companies seem to have hit on the right formula for keeping their customers in a drinking mood. They have decided to win over the members of the baby-boom generation, who were raised on soda pop and feel no compulsion to acquire a taste for Scotch, with an outpouring of wine and liquor coolers, fruity cordials, sparkling wines and cocktails...
...industry, a subsidiary of General Electric called GE Credit, has traditionally signed leases of up to 20 years. James Ozanne, a GE Credit senior vice president, warns that middlemen who peddle short-term leases could eventually become saddled with aging aircraft that cannot be resold. Nonetheless, Ozanne admits, the boom in short- term renting has spurred GE Credit (1985 revenues: $2.9 billion) to begin offering five-year leases...
...would get more calls if you changed your lifeless digits to whiz- kid, tuff-guy or BUCKS-UP. Several local telephone companies plan as early as October to start offering personalized numbers to consumers, a service they have long made available to business customers. Taking note of the boom in vanity license plates, companies like New York Telephone believe they could entice hundreds of thousands of customers to pay extra for the numbers. Pacific Bell estimates it would impose a $10 changeover fee and a $1.50 monthly charge...