Word: booklet
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...slogan helped sell millions of Eastman Kodak cameras starting in 1888. Today, however, the owner of a new video cassette recorder or some other electronic wonder must turn to an instruction manual to get his machine working. But that is often when the trouble begins: the consumer opens a booklet to find a compilation of jargon, gibberish and just plain confusion. "There is a major disease in this country called wall-stare," says Sanford Rosen, president of Communication Sciences, a Minneapolis consulting firm. "When people read a computer manual, they just want to put it down and stare...
...television sets and antennas. Owners must often pick their way through mazes of diagrams and technical terms like "One-touch type F connector" that seem to have been written for licensed electricians. Some manuals compound the confusion with illustrations that differ from the actual machine. Notes the 46-page booklet for a Panasonic OmniVision model: "Please be assured that this difference is not due to mistake but to ongoing product improvement...
...Pentagon did little to improve that atmosphere last week when it published its third edition of a glossy booklet entitled Soviet Military Power...
...Project is aiming to register Hispanic voters in Texas, New Mexico, and Arizona. Project VOTE wants to reach people in cheese and unemployment lines, and Frontlash is gunning for voting-age youths. Meanwhile, from the right side of the spectrum, the U.S. Chamber of Commerce is putting together a booklet to encourage businessmen to vote, and the Republican National Committee is making special efforts to enlist members of the armed forces and evangelicals...
Most Ivy alums will reinforce this system. The Harvard Law Placement Information booklet reports that a year after graduating, 13 of the 510 members of the Class of 1982 went to the federal government, five to legal services, five to public interest law. Three hundred and forty nine signed on with law firms...