Word: booklet
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...recently mailed out to journalists, educators and advertisers a booklet entitled A Matter of Manner. Its purpose is to highlight the quality of TIME'S writing, a quality that we are inclined to take for granted when we think in terms of TIME'S primary job of covering the news...
...This booklet," the foreword points out, "disregards the matter of TIME'S reporting to concentrate on the manner. What you will find are 'fragments'-sometimes a whole story, but as often as not a single sentence from a story, or a paragraph." Early reactions have been so favorable that I thought regular TIME-readers might like copies for themselves. If you would like one, just drop me a line...
...bring the dying art of salesmanship back to its robust prewar vigor, many a company thinks that the trick is to enlist the aid of its salesmen's wives. International Cellucotton Products Co. puts out a 48-page booklet on how a wife can help her salesman husband get ahead ("We shall have an unbeatable-a triumphant three-way partnership: wife, husband, company"). Others use such incentives as bonus vacation trips for entire families, in hopes that wives will keep their husbands working their darndest to win them. Last week the Clary Multiplier Corp., of San Gabriel, Calif., announced...
Lorwin said he may have said some such thing jokingly; he may have flashed his Socialist card, which was red, whereas the Communist card then was a black, 16-page booklet. Under oath he swore that he had never been a Communist. The board cleared him of loyalty charges, but in February 1951 suspended him as a security risk. Later, McCarthy publicly took credit for Lorwin's suspension...
Died. J. (for Jacob) K. (for Kay) Lasser, 57, Manhattan tax expert, famed for his yellow-jacketed annual booklet Your Income Tax, which has sold more than 12 million copies since it was first published in 1936; of a heart ailment; in Manhattan...