Word: booking
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...tucked into this seemingly clear-cut success story is a harrowing prophecy for publishing. After the Twilight series became popular, an early draft of the next book was illegally posted online and downloaded rampantly. Meyer stopped writing the book in protest, much to the horror of her tween fans...
...Those who downloaded the book are next generation consumers, who see ducking payment for artistic content—CDs, movies, cable TV—as something no more serious than lifting paper cups from the dining hall. They get their songs and movies free and give them freely. Unlike their parents, they’re not fazed by LCD screens; they e-read on their laptops and smart phones more than they read on paper. Why pay $20 for a book, they ask, when you can download it for free? And these consumers will not suddenly become accustomed to buying...
...what will happen when people stop purchasing books? If they continue to do nothing, publishers will have to lean on extra-book sources of revenue that already exist. Books will be published because of an author’s book tour charisma or the price their storyline fetches from a film studio or video game maker, rather than for their innovative content. This approach does not bode well for either literature or the industry in the long run, but right now it is the only Plan B in place...
...Publishers must do the same thing to transform books from a dead-end product to a revenue generator. Right now, consumers’ investment in books begins and ends at the Barnes & Noble counter. An average fan of “The Kite Runner” probably wouldn’t watch an online video of author Khaled Hosseini reading out loud, pay money to attend a book signing, or buy a poster of the book. It’s not that they’re against the idea; most of the time, the thought simply hasn?...
...Promoting this kind of mixed media would therefore be an effective way of revitalizing the book industry, for books have so much potential to go beyond the printed page. Publishers could introduce and market new dimensions of the reading experience—promoting promising authors more exuberantly, or introducing additional online content such as e-discussion groups and original character sketches, for example...