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...world's biggest single-day sporting event," even casual fans can recite the betting line, retrace Kurt Warner's journey from an Iowa supermarket to the cusp of the Hall of Fame, or explain why the Steelers' zone-blitz scheme bedevils opponents. St. John's book is not for those casual fans. The veteran sportswriter and Wall Street Journal columnist spent a year covering the foot soldiers who prep the gridiron for glory-and who ensure the event is delivered to an electrified crowd, in flawless high-def, and with proper acoustics. In meticulous detail, St. John takes readers into...
Borders The story of the problems at the country's second largest book retailer is a grim tale. Even before the economic downturn, Borders didn't shine. "Their real estate was suboptimal in some markets, they were overexposed to music and movies, and they tried to go international, which didn't work," says David Schick, an analyst at Stifel, Nicolaus & Co. Then came the financial storm. Total sales dropped 11.7% during the nine-week holiday period that ended on Jan. 3, and sales at stores open for at least a year fell 14.4% during that time. In addition, the company...
...drop over last year. "They're in survival mode," says Davidowitz. But how can the company stay afloat when the economy has turned against the whole industry (even Barnes & Noble is struggling), and when big boxes like Walmart and Target are moving into the book-selling game? "Borders has to give people a reason to shop there," says Norris, starting with improving customer service. "It has to be more than better," he says. "It has to be astronomical. It has to be something people talk about." (Read "Books Gone Wild: The Digital Age Reshapes Literature...
Hair loss affects more than 50 million Americans, 20 million of them women. With numbers like that, it's not surprising that the people behind the bestselling Dummies Books series have taken note. Their comprehensive new book, Hair Loss & Replacement for Dummies, authored by four medical experts on hair loss, has just been published by Wiley. TIME senior reporter Andrea Sachs spoke with one of the authors, hair-transplant surgeon Dr. William Rassman in Los Angeles. (See the Year in Health, from...
...soldier in the People's Liberation Army during China's Cultural Revolution, before moving to the U.S. on a scholarship and, eventually, winning the National Book Award for his novel of a lovelorn Chinese army officer, Waiting. In his nonfiction debut, The Writer as Migrant, Ha Jin explores attempts by transplanted writers - among them Conrad, Nabokov and Beckett - to find connections between their adopted homes and native lands...