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...more? No, because it's a surprise. If I told you, you'd be horrified. It's going to be good. It's the book I was born to write. (See the top 10 YouTube holiday specials...
Read a brief history of Oprah's book club...
...carries a somewhat higher risk for Amazon, since book sales are still a bread-and-butter portion of its business. "This price war is not the greatest development for Amazon," says Heupel. "But will it move the needle for these guys? No. The Kindle is the endgame for the company." (See "Where the Cyber Monday Deals...
...season to be shopping for best-selling books. Thanks to an almost comical price war that has broken out among a few of the country's retail giants, more people may be reading over the holidays. On Oct. 15, Walmart, the world's largest retailer, announced it was lowering its online preorder price for 10 new book releases. The new cost: a measly $10. The titles include the Sarah Palin memoir Going Rogue, John Grisham's Ford Country and Michael Crichton's Pirate Latitudes. Not to be outdone, Amazon.com matched Walmart's price on the same books. Walmart then lowered...
...consumers, this war looks like an obvious score. Cheap books make tidy stocking stuffers. And for the retailers, particularly Walmart and Target, the discounts may not carry too much risk. Books are just a small slice of their portfolios. "Is Walmart making money selling books at $8.99? Probably not," says David Heupel, a senior equity portfolio manager at Thirvent Financial in Minneapolis. "This is a mass-merchant move to draw customers to the websites." The hope is that you poke around for a book and then add other, higher-margin products to your basket...