Word: book
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...liquor store into a $70 million online wine retailer and made his daily wine-tasting videos - at Winelibrary.tv - a staple for thousands of viewers. Gary himself boasts more than 850,000 followers on Twitter. Now, he's sharing the secrets of his success with the masses in his new book, Crush It! Why Now Is the Time to Cash In on Your Passion. Vaynerchuk talked to TIME about the book, the growth of his online brand and his game plan for world domination - or at least eventual ownership of his beloved Jets. (See pictures of harvest season at the White...
...start with your book. You mention that all along you were never selling wine as much as you were selling yourself on the show you created. Sure. Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. It was just about building personal brand equity, realizing that the platforms of getting to the consumer had changed, and wanting to be an early adopter of that opportunity. (Watch Gary Vaynerchuk and Joel Stein...
...Your book is very optimistic - you talk a lot in the book about how if you want it hard enough and if you work hard enough, the tools now exist for you to be able to build your own brand. I don't sell you the 40-hour workweek. It's going to be a lot of work. But do what you love. So if you love the Dallas Cowboys or you love gardening or you love tae kwon do, all I'm asking you to do is allocate [the time spent] consuming that content to providing...
...start with the title of your book - what is a Whitopia, exactly? It seems to be more than just a place where a lot of white people live. Absolutely. A Whitopia has three things. First, it has posted more than 6% population growth since 2000. The second thing is that the majority of that growth - upwards of 90% - comes from white migrants. The third thing a Whitopia has is an ineffable social charm - a pleasant look and feel. (Read "A Brief History of the NAACP...
...Plays for access are an inevitable part of the media game. But with China's growing clout and economic status, foreign players take on greater risk to their professional integrity. Murdoch himself has been accused of dropping BBC News from Star TV satellite packages and axing a critical book by Chris Patten, the last British governor of Hong Kong. At a time when media are still reeling from the economic downturn and the Internet-led destruction of traditional advertising and subscription models, China has money to spend and offers new markets for foreign media. The risks are high. Not only...