Word: bonanzas
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...surplus is being used to flog the tourist industry generated by the bonanza of Olympic publicity and the banishment of Princip's ghost. Sarajevo has devoted a $2 million fund solely to cementing the Olympic image by staging additional world-class sporting events--world speed-skating championships, European bobsled championships and the like--in hopes of attracting the fans and tourists who follow them. So far, the strategy is working. With round-trip air fare from New York and seven days in a hotel at the foot of Olympic ski runs costing just $680, the tourists are coming...
Vermont Senator Patrick Leahy, a Democratic and often critical member of the Senate Select Committee on Intelligence, asserts that there was no intelligence bonanza to be gained from a KAL 007 overflight of Soviet territory. The U.S., Leahy points out, has far better techniques for testing Soviet radar defenses than by endangering civilians and, in fact, continually runs such tests. He says he has reviewed still classified information on the airliner shooting and, despite the suspicions of conspiracy advocates, finds nothing in it that would relieve the Soviets of their responsibility...
Williams, who has frequently mused in print about the possibility of a theatrical career, comes out with a bonanza sympathetic publicity, most of it kindled by stories on television and in print where the accompanying samples of the Penthouse pictures- suitably edited- look no racier than 1950s calendar art. Censorship, in a sense, has helped her. She comes across in the mainstream media as a woman dignified in adversity and just a little dangerous in private. Hollywood has gambled a lot on much less...
Brothers is one of hundreds of computer wizards who have forgone possible profits and given away the software they have invented. Such free public-domain programs-there are now about 35,000 of them-are a bonanza for computer users who balk at paying from $40 up to $500 for the bestselling commercial titles...
When the Steven Spielberg film E.T. The Extra-Terrestrial opened in June 1982, retailers were caught unprepared for the ravenous public demand for E.T. playthings. This time, though, everything is in place for a merchandising bonanza from the summer Spielberg blockbusters Gremlins and Indiana Jones and the Temple of Doom. More than 80 companies are cranking out millions of souvenirs ranging from sleeping bags to lunch pails emblazoned with characters from the two films. Such tony department stores as Saks Fifth Avenue and Lord & Taylor are touting the official Indiana Jones hat. The popularity of Gremlins is an unexpected windfall...