Word: boffo
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...Says June of Ethel Merman's boffo performance as Mother in Gypsy: "She isn't Mother, but she's magnificent...
...recognize this nightmare as a remake of Boris Karloff's film classic, The Mummy. Whether they do or not, the sixth straight gals-and-ghouls movie (and 59th film) turned out by Britain's brash little Hammer Film Productions Ltd. is sure to be boffo all over the world. Last week Hammer's short, hard, bright boss. Colonel* Jimmy Carreras, 49, knocked the bung out of yet another barrel of blood: he gave Britons a fresh and frightening look at Sir Arthur Conan Doyle's Hound of the Baskervilles. In three years, Hammer's remakes...
...undraped cutie splashing in a giant champagne glass? Answer: Yes, the way the nightclub business is going these nights. As the trade weekly Variety would put it: To get off the nut (i.e., earn back the investment) in a bigtime nitery operation now, a boniface has to do boffo biz seven nights a week, and even then he may wind up flivving. Reason: the top-liners are slugging the spots for too much coin. The latest of the show bizites to feel the pinch are Manhattan's Lou Walters, whose "six-stage, super-Broadway showcase," Café de Paris...
Boniface Maksik operated on the theory of low minimum and high capacity (2,000 a show) to get him off the nut. He shelled out as high as $40,000 a week for boffo biz getters like Jerry Lewis, Johnnie Ray, Harry Belafonte, but not all of his headliners paid their way. This season only Lewis and Belafonte were black...
...dime. Using the standard comic formula-32 pages, newsprint, four colors, a 10? price tag-Mad was just holding its own when Gaines played a hunch in 1955, switched to semi-slick paper and higher quality black-and-white drawings, upped the price to 25? and promptly had a boffo success. The magazine now clears $43,000 an issue...