Word: bocher
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Died. Main R. Bocher, 86, whose simple, subtle couture designs influenced modern fashion for 40 years; of emphysema; in Munich. Bocher (the Christian name came from his mother's Scottish family) grew up on the West Side of Chicago. He remained in Paris after fighting in World War I, became editor of the French Vogue, then set up the Mainbocher salon in 1930. Among his innovations were the introduction of short evening dresses and of decorated cardigan sweaters. Mainbocher's creations graced Wallis Warfield Simpson at her marriage to the Duke of Windsor, as well as millions...
Chicago-born Main Rousseau Bocher retired last week at 80, and the world of fashion lost its Grand Old Man -Mainbocher. The first and only American to make it to the top in Paris haute couture, Main, as he was called by the likes of the Duchess of Windsor, moved to Manhattan in 1940, where he became famous for the superelegant simplicity of his very expensive clothes. "I don't like to see people 'dressed up,' " he says. "I've always made dresses for ladies." The ladies he made them for will always remember the Main...
...Woman Who Dares. The U.S. has only one genuine established couturier in the Parisian sense of the word, meaning a designer who makes one-of-a-kind dresses for individual cus tomers. He is Manhattan's aging Mainbocher, 75, born Main Rousseau Bocher in Chicago-and his dresses can be seen on "CeeZee" Guest and "Babs" Paley. But the wave of the future really lies with the younger designers who produce ready-to-wear. To Marc Bohan of Christian Dior in Paris, California's puckish Rudi Gernreich, 44, is the standout. No designer for conformists, he will...
...Only. Mainbocher's name is usually pronounced even by himself as if it were French (Main-beau-chez), but he is as American as blue jeans. He was named Main Rousseau Bocher (pronounced Bosher) when he was born 72 years ago on the West Side of Chicago. His mother wanted him to be a painter, his father wanted him to be a violinist, he wanted to be an opera singer. He had to change his plans when, just as he was about to go onstage for his debut in Paris, he lost his voice...
...Mary sashayed through her first comedy role without a live audience, and, as before with Peter Pan, gave one of the rare performances of the TV season. With a mincing, floozy strut, she sparkled (with $1,000,000 worth of Harry Winston jewels, two Maximilian minks and five Main-bocher originals) through that hilarious old gin-rummy game, and asked a visiting U.S. Senator's wife: "You want to wash your hands or anything, honey?" She also marked the beginning of her social awakenings by defining "peninsula" as "that new medicine." As Harry Brock, the bullying baron, of junk...