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...This fragmentation of the sports audience has attracted advertisers and sponsors eager to grab a larger share of the $700 billion spent each year by young males. "Right now, if you're looking for the young male demographic, you have to look outside the traditional sports," says Bob Igiel, director of the ad agency Media Edge. Sponsorship revenue for extreme sports is expected to reach $135 million this year, up from just $24 million four years ago. And the FLW bass-fishing tour has landed the biggest sponsorship catch of all, persuading Wal-Mart to lend its name...

Author: /time Magazine | Title: A Wider World Of Sports | 11/9/1998 | See Source »

...GAINESVILLE, GA., Hall County sheriff Bob Vass warned Ku Klux Klan leaders they would be jailed if they tried, by holding a march on Halloween, to evade a state law that forbids wearing masks or hoods to conceal a person's identity. "If they've got on a Klan robe and a Klan hat and any type of mask, including a Mickey Mouse mask, they will be arrested," said Vass. And then have to deal with Michael Eisner, he might have added...

Author: /time Magazine | Title: Notebook: Nov. 9, 1998 | 11/9/1998 | See Source »

...Hill is getting louder. Two days after the election in which they ended up down by five seats, House Republicans have found a scapegoat in Speaker Gingrich - not to mention most of their leadership. While the situation is extremely fluid, one proposed slate of candidates is slowly gaining currency: Bob Livingston for Speaker, replacing Newt; Steve Largent for majority leader, ousting Dick Armey; and Jennifer Dunn for conference chair, knocking John Boehner aside. Tom DeLay, the party whip, would keep his job. Livingston, currently the Appropriations committee chair, is hardly anyone's idea of a 1994-style revolutionary...

Author: /time Magazine | Title: Newt On the Run | 11/5/1998 | See Source »

...When [Weld and Cellucci] took over in 1991, Massachusetts was one of the worst states in the nation," said Bob Scott, a long-time Cellucci supporter...

Author: By M. DOUGLAS Omalley, CRIMSON STAFF WRITER | Title: Democrats Hold On | 11/4/1998 | See Source »

...CINCINNATI REDS: This imposing group had several superb players. Johnny Bench, Joe Morgan, Tony Perez, Pete Rose: the first two are in the Hall of Fame, the third ought to be, and the last would be if he weren't such a jerk. Broadcaster Bob Costas insists that this year's Yankee starting lineup couldn't compete with the eight everyday players on the '75 Reds. This may be true, but just try to name another Cincinnati starting pitcher apart from the hardly immortal Don Gullett. If you said Fredie Norman, Gary Nolan or Jack Billingham, you win a prize...

Author: /time Magazine | Title: The Greatest Team Ever--But with a Big Asterisk | 11/2/1998 | See Source »

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