Word: bmw
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...look forward to Madonna's turn in her husband's film. Meantime, congrats to BMW for getting these directors on the Internet superhighway. And to Wong, for being out there in first place...
...star of five new films by five major directors, all coming soon to a desktop near you. From BMW, the German luxury-car manufacturer, the ultimate in new-media, high-end branding has arrived: six-minute melodramas, featuring some cinematic swank and a lot of expensive heavy metal, that are available only on the bmwfilms.com website. With a budget in the low seven figures and only a few company rules--the recurring character of the Hire (played with rugged poignancy by British actor Clive Owen of Croupier) and, well, a BMW here and there--each auteur can put his stamp...
...would BMW foot a big bill for an Internet campaign? "Our purchasers are driven, work-hard, play-hard people," says Jim McDowell, vice president of marketing for BMW of North America. "They're very time pressured." You know the type: a CEO who moonlights in ER. "But about 85% of them are on the Web before they buy a BMW. We wanted to do something that would get their full attention...
Morrissey first heard about the Prius from a brother who lived in Japan, where 36,000 of the cars have been sold to a consumer market much more accepting of alternative-fuel cars. "I could have bought a BMW or another luxury car," she says. "But I really wanted that Prius to tour the wine country or load up my mountain bike...
Formula One Around and Around and Around They Go in formula one motor racing, intriguing twists and turns often take place far from the racetrack. Last week, some of the sport's biggest players - which include Renault, BMW and Fiat - threatened to set up a rival world championship to take off in 2008 when their current Formula One obligations expire. The car-makers were said to be concerned that Kirch, the German broadcasting giant that recently assumed control of Formula One's broadcasting and commercial rights in conjunction with EM.TV, would take the races off terrestrial TV and put them...