Word: bmw
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...same even holds true for BMW dealers, who amidst the oil boom of recent years have seen sales of their luxury autos (which can cost $100,000 in Venezuela) jump an annual 30%. Welcoming clients to a party at a swank Caracas restaurant, local marketing manager Andres Haiek admits that BMW's and Chavez's Bolivarian Revolution look compatible - "so far," he cautiously adds...
...accident; Ghosn has long believed that hybrids are money pits for manufacturers. Still does. "I'm skeptical of the business case," he says. Nonetheless, Nissan is playing catch-up in a hot automotive area. Hybrid sales overall are booming, up 23% this year, and even Porsche and BMW are getting into...
Turns out I'm a Mini Cooper. By nearly unanimous vote, my friends, family and colleagues say that if I were a car, I'd be a Mini, a BMW Z5 or some other convertible roadster. Not to, er, toot my own horn, but that means people see me as small but bold, stylish and full of energy...
...could certainly use a sexy model to turn heads its way. Only a few years ago, VW was riding high with iconic cars like the Jetta and New Beetle, vehicles that delivered performance and brand charisma. But BMW's Mini swiped the Beetle's cool factor, and lots of competitors have been making midsize value machines better than Jetta. Sales in the U.S. plunged 37% from 2001 through 2005, when VW sold just 224,195 cars. With a market share of just 1.4%, it's outsold even by Kia. The North American business is a bleeder too, losing nearly...
What no one in Wolfsburg wants to admit is that VW may have a broken business model in the U.S. Unlike BMW or Mercedes-Benz, VW can't charge the rich prices necessary to offset the cost of exporting from Germany. And unlike its German rivals, VW doesn't make cars in the U.S.--its one American plant shut in 1988--a problem given the dollar's slump versus the euro...