Word: bmw
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...heritage, Strauss concluded: "A great name is no longer enough. The needs of car buyers have grown." The Minister is a kind of case in point. Despite a vigorous attack on his own weighty problems, Strauss still tips the scales at 205 lbs. and fits better into his own BMW four-door sedan than into a beetle...
Porsche pulls in as much as $10 million a year from the licenses (mostly for its patented synchromesh gear box) that it sells to such automakers as Italy's Ferrari and Germany's BMW. Its closest ties are still with Volkswagen. Besides a royalty of 250 for every Volkswagen that rolls off the assembly line, Porsche reaps from VW an additional research-and-development...
...bare, spare autos of postwar Europe, which sparked the American revolution in favor of the compact car, are growing big for their boots, as the British might say. Citroën and Renault, Fiat and Hillman, BMW and the Japanese Datsun are adding new inches, new horsepower, and new luxury of interior appointment and exterior trim. Even the Mercedes-Benz 300 SL is tarted up with the same kind of speed-line chrome trim that is the one jarring note on the beautiful, continental-style new Buick Riviera...
Returning to Germany, Heiliger spent six wretched years in the Nazi army, entering as a private and emerging as the same. But as early as 1946 he got his first show in Berlin, and his fortunes have been mounting ever since. His 1938 BMW sports car gave way to a beige Porsche 1500. This, in turn, was replaced by a white Porsche 1600 Super, and finally by a couple of Jaguars, in which Heiliger speeds around Berlin's Avus race course whenever he feels depressed...
...Strauss, when he is not off at NATO meetings, inspecting bases or addressing political rallies, begins at 7:30. He has breakfast (tea, dark bread with butter and white cheese) with his wife Marianne and the baby at his villa above the Rhine. By the time his black BMW delivers him at the office at 8:45, his staff has already clipped the news from 140 German and foreign newspapers. Strauss plows through it all. Working at top speed on a schedule prepared 14 days in advance, he fires machine-gun orders at subordinates, sees people, attends meetings, dashes...