Word: bishopate
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...Bishop and Leventhal said they wanted to come up with a way for students from non-contested states to influence the election by partnering with students in swing states...
...then went down and did an event at Penn State and the shirts were really hot and it just took off: our first 400 shirts went in 30 minutes,” Bishop said. “We got a lot of publicity through the Penn State Collegian and local news, and a few days later they ordered 1,000 more shirts...
...Penn State, hundreds of people wore their shirts to events featuring Michael Moore and Fox News’ Mike Gallagher. Since then, Bishop and Leventhal were featured in Newsweek, and made it on to CBS’s “The Early Show.” They have also been contacted by ABC’s Barbara Walters, who requested t-shirts for the cast of “The View...
...order for this to become a national movement, we needed the help of the press” said Bishop. “We tried to use a gimmick or fad for a good cause by making the shirts cool...
...Bishop and Leventhal partnered with Florida State, Ohio State and Florida Atlantic Universities, in addition to Penn State, to distribute shirts in swing states. Students at 25 other colleges around the country have also bought I DECIDE shirts and organized their own rallies...