Word: birde
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...modern advertising" I have compared the Ethyl Gasoline Corp.'s advertisement in TIME, Oct. 21 with the letter of Mr. George M. Rascoe, TIME, Nov. 11, p. 72. From the latter I quote: "His dogs are a springer spaniel . . . and some sort of a fox hound. . . . For either birds or rabbits the two dogs would be as ridiculous as the riding boots. . . . And now the old pappy-guy with the red mittens. An extended rabbit may be that long but that gesture would never describe any sort of an American game bird. . . . Personally, I'm going to stick...
When they arrived the bird had flown to the roof of a nearby undertaking establishment where he spread an iridescent tail, fan-fashion, to show his pursuers he was a peacock not a vulture. He remained there until a policeman reached the roof, then took wing, flapped his way to the Hotel Wyndham, paused until his pursuers were in roping distance, flew away once more...
Traffic halted on Fifth Avenue, sleepy heads appeared from swank hotel windows as the peacock soared thrice around the gilded rooster atop the Heckscher Building, then to a window ledge on the seventeenth floor of the Hotel Plaza. There, as raucous cries arose from the Central Park Bird Sanctuary, he took off again, landing finally in the sanctuary beside four squawking peahens which had been widowed fortnight before...
...pappy-guy with the red mittens. An extended rabbit may be that long but that gesture would never describe any sort of an American game bird. Nope, that gentleman is obviously describing a fish and in doing so is committing an advertising sin - he is diverting attention from the theme of the ad - autumnal hunting. . . . Personally, I'm going to stick to plain gasoline...
...that the season has been under way for some time and the yearlings have played three games with score of one win, one tie, and one defeat, it is possible to take a bird's eye view of the result of Stahley's administration, both in its immediate results on the Freshman record and in its more far-reaching effects on the caliber of future Varsity teams...