Word: billiards
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Dates: during 1980-1989
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...able to study firsthand America's deadliest commercial competitors. There are notable differences in style, he reports: "Detroit's press previews used to be orchestrated like TV spectaculars, with carefully scripted speeches, followed by eating and drinking and Ella Fitzgerald singing, Minnesota Fats doing billiard tricks, or Glenn Miller's band creating nostalgia. The merchandising was razzle-dazzle, the sales claims often outrageous and heady." Not so in Tokyo. "The typical Japanese new car preview," says Reingold, "is an hour in a packed, hot hotel salon facing a phalanx of unsmiling engineers." But Reingold admits, "Even without...