Word: bigger
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Dates: during 1990-1999
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...Bradley talks more about government responsibility and justice, Gore about personal responsibility and standards. Gore appeals to the party's sense of loyalty: Who was there to fight with you during the wars with the Gingrich Congress? Bradley appeals to the Democratic outsize dreams of the New Deal era: bigger is better. Both are trying to evoke a time when there were distinctions to be made because now there...
...like bread, pasta and soda. The fat-embracing diets, like so many other fads that we shouldn't have invited back, are from the '70s, when high-protein plans like the Scarsdale Diet and Dr. Atkins' Diet Revolution made fondue hip. Now the low-carb diets are back and bigger than ever. Low-carb-diet books will clog the top four spots in next Sunday's New York Times paperback best-seller list for advice and how-to books. Dr. Robert Atkins, at 69 still the reigning guru of the movement, is back on the charts with Dr. Atkins...
...That's a bigger number than I would have figured, but it squares with another ICI study several weeks ago that shows that 77% of stock-fund holders buy and sell through some sort of advice filter. Individuals now have enough wealth at stake so that it seems they are less inclined to go it alone. That may mean Merrill Lynch, down 30% from its high last April, is a better bargain than E-Trade, down 68%. Merrill is in the advice biz, which may have value after all, especially if the market continues to churn...
...even better news is that cable-modem providers like Road Runner (partly owned by Time Warner, parent company of this magazine) and Excite@Home are working on bigger and better firewalls to help stop snooping. Since they're twice as fast as DSL phone lines, cable modems are worth the risk. They will never be hackproof, but they should be a lot safer by the time my next birthday rolls around. This year, I'll have to settle for socks again...
...also combine words into bigger words and sentences, using the second trick of language, rules. Journalists say that when a dog bites a man, that isn't news but when a man bites a dog, it is. Rules let us convey news by reshuffling words...