Word: bernstein
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Dates: during 1960-1969
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Family Doctor. Arnstein, son of an immigrant butcher, has prepared the scores for 42 operas, hundreds of orchestral works, and musicals like Bernstein's West Side Story. Privy to all the inside news in music, he is an amiable raconteur, and his office is a hangout for composers who want to catch up on the latest gossip or get an instant reading on a rival's work. "Any opera with that many tremolos can't be good," Arnie will...
...Rinehart & Winston 345 and Random House 421. They all print text-and reference books, as well as children's books, which are dependable moneymakers. Their profitable textbook and paperback operations enable them to gamble on adult trade books-which as a rule lose money. Random House President Robert Bernstein estimates that 60% of adult trade books end up in the red, another 36% break even, and only 4% turn a decent profit...
...Leonard Bernstein explains "What Is a Mode?" as he conducts the season's premiere concert. A mode is a scale, and for illustration the orchestra will play Debussy's Fetes, the Polonaise from Mussorgsky's Boris Godunov, and the Danzon from Bernstein's ballet Fancy Free...
...knowledgeable advocate of the new sound and new lyrics is Judy Bernstein, who recently moved her offices from New York to Boston, after managing Herman's Hermits and the Animals. "If you are going to reach the masses, you need images which are simple and meaningful in the ordinary range of experiences," she says. "How many 15-year-olds have taken an LSD trip...
...ability to sight-read anything and to play it impeccably in any style under any circumstances, whether it is a love song to Rinso White or a complex passage in a Paganini concerto. When the Philharmonic asked him to audition last winter, he breezed through every obscure score that Bernstein thrust upon him, won in a walkaway over 40 aspirants...