Word: berlusconi
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Dates: during 1990-1999
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Meanwhile, Polish television viewers have become accustomed to glitzy commercials for Benetton sportswear on Poland's two state-run channels. The 30-second spots were placed by Italian media magnate Silvio Berlusconi, who operates Italy's three largest private TV stations and controls the most extensive film library on the Continent. Berlusconi receives a placement fee from Benetton, which has established two stores in Poland...