Word: berkeleys
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There's the mother of budget travel guides, thirty-three year old, Harvard-produced Let's Go. And then there's "the new kid in town," the Berkeley Guides. Published by Fodor's, the new series is being promoted as the fresh, politically aware, soybean ink alternative to stale musings by Harvard's "snotty little rich kids...
That, at least, is the image of Harvard's Let's Go writers that Berkeley is trying to establish, according to Pete Deemer, publishing director of the 1993 Let's Go series. Deemer says that Andrew R. Barbour, executive editor of the Berkeley Guide series and an editor at Fodor's, would like the public to believe that Let's Go is run "by a bunch of snobby Harvard bluebloods...
Barbour acknowledges that the Berkeley Guides series, individually titled "On the Loose in...," are intended as a direct challenge to the Let's Go series, which has dominated the market for much too long, he says...
Barbour explains that Cal Berkeley seemed the perfect university to "go head to head" with Harvard. As a west coast public institution, Berkeley offers an alternative to a series coming from a "very expensive private school" like Harvard...
Scott A. McNeely, a writer and editor for the Berkeley Guides, says that Fodor's may have chosen Berkeley to illustrate "the epitome of East-West coast differences." He admits that much of the guidebook rivalry is based on stereotypes. At Berkeley, students may be "more politically aware, more aware of what's going on around the world, than at other schools...