Word: benton
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Sears' gift to the university was engineered by U.C.'s kinetic Vice President William Benton. Bill Benton is famed in the advertising world as the onetime chairman of Benton & Bowles and the man who said he would make a fortune and quit-and did. He came by his yearning for learning naturally: both his father and his mother were university professors. He sees the Britannica as a logical adjunct to U.C., which has always had a flair for combining scholarship with good publicity...
...getting a pig in a poke. They did not want to risk endowment funds on a property that had long had more cachet than cash (though its domestic sales last year were over $4,000,000, Sears prudently carried the Britannica on its books at $1). Result: Bill Benton himself agreed to put up whatever might be needed to keep it going, took an unnamed percentage of the stock from U.C. to back his investment. The university has an option to buy his stock (for the sum he put into it-plus no interest) if the going is good...
Where They Came In. In Benton, Ill., two basketball teams played for four minutes, then the lights in the gym went out. With the score 5-5, the teams moved to another gym, played four minutes, gave up when the lights went out with the score at 11-11. In South Bend, Ind., Ruth McGrady slipped, fell, broke her right wrist, stood up, slipped, fell, broke her left...
...part revelation of a woman's body, in the isolated presentation of a hand, a breast, a neck, a thigh, a leg, Stieglitz achieved the exact visual equivalent of the hand or the face as it travels over the body of the beloved." Cracked Artist Thomas H. Benton: "When Stieglitz aims his camera at a young woman's backside it is as if he had discovered for the first time in history that young women's backsides are attractive...
...photographs were hung side by side with paintings. Says Stieglitz: "Only innocence can breed a place like An American Place." Stieglitz is still convinced that he is innocent, is also convinced that he has a sense of humor. "Otherwise," says he, "I would have been dead long ago." Artist Benton does not agree. Says he: "Stieglitz has a mania for self-aggrandizement and his mouth is never shut. ... He never finds himself funny...