Word: benton
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ALFRED T. BENTON...
...this querulous doggerel, a disgruntled voter in the Hartford Courant last week recorded her opinion of the noisiest off-year campaign in Connecticut history. Benton & Bowles, formerly of the advertising firm of the same name, were Governor Chester Bowles and William Benton, whom he had appointed to the U.S. Senate. Chester Bowles, a man whose left of Truman policies inspire a little of the same devotion in his supporters and rage in his opponents that Franklin D. Roosevelt did, wanted to be governor for four more years. Benton, trying to keep his Senate seat (which he has held...
Cold Air. "The problem is to project yourself as a person," explained dynamic Bill Benton, who owns Muzak, runs the Encyclopaedia Britannica, and as an Assistant Secretary of State once directed the Voice of America. He hired a helicopter, plastered a big sign on it: "Here's Bill Benton," and went hopping about the state like a man on an aerial pogo stick. A leather-chair type gladhander, he strove for the common touch. At country fairs, he handed out windshield stickers and buttons, told the crowd: "I will say for you ladies that...
...Benton's one-minute radio spots were pre-evaluated for crowd appeal, his comicstrip ads pretested for reader interest. He set up street-corner booths, stocked them with pretty girls, ran off five one-minute movies showing Benton the homebody (his wife showing off his scrapbook), Benton the internationalist (his trip inspecting ECA's Italian projects, aimed at the state's 239,000 Italians), Benton the statesman (flashes of Marshall, Eisenhower and Baruch endorsing his "Marshall Plan of Ideas...
...bass in a quartet with three Yale undergraduates at major public appearances. They sang the Whiffenpoof Song, though some of his backers thought he should shush his Yale connections. He pronounced Bowles (Yale '24) the philosopher of leftism, Senator Brien McMahon (Yale LL.B. '27) the spokesman, and Benton (Yale '21) the captive, announced that his campaign was based on "Korea, Communism, confusion and corruption...