Word: bensonized
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Meantime Governor Phil, the recognized organizing brain of the National Progressives, held an equally significant meeting with Minnesota's Farmer-Labor Governor Elmer A. Benson. Occasion was a barbecue supper for the two third-party chieftains and some 40 of their friends and associates at a pleasant farmhouse near Hudson, Wis. The meeting on the Potomac looked like simple Roosevelt curiosity. The barbecue on the Hudson farm looked like the beginning of a national alliance, or at least of local modus vivendi, between two once faithful Roosevelt allies...
...method, called peritoneoscopy. was developed 37 years ago by Dr. Georg Kelling of Dresden, was neatly perfected four years ago by Dr. John Carroll Ruddock of Los Angeles. Last fortnight the New England Journal of Medicine printed an article on this useful subject, by Boston's Dr. Edward Benson Benedict, whose experience confirmed Dr. Ruddock's-that with a peritoneoscope he can make an accurate diagnosis of ailments within the abdomen in almost every case, whereas clinical diagnosis scores only 64%. However, peritoneoscopists will not risk prying into an inflamed abdomen...
...summer of 1912, George Rixon Benson, president of Chicago's Benson & Rixon Co. clothing store, and Millionaire George Rasmussen, head of National Tea Co. until his death in 1936, made a trip to Wisconsin in a high-sided Stearns touring car. Every night when he shed his goggles Tourist Benson was irked to find that, though his linen duster had protected his jacket, his trousers had got thoroughly dirty. Tourist Rasmussen, however, had solved that problem in advance, had a change at the end of a day: his tailor had made him an extra pair of pants...
When the trip ended, Benson & Rixon introduced the world's first ready-made two-pants suits-1,000 of them at $17 to $22 each. Customer response was feeble. Undaunted, Mr. Benson tried again with 4,000 two-pants suits, all at $17. These, aggressively advertised, sold. Manufacturers, sensing fewer unit sales, fought the innovation, but it caught on, became a trend. By 1929 Benson & Rixon's one-store $200,000-a-year business had developed into a seven-store chain with annual trade...
Depression hit Benson & Rixon for only a moment; in 1933 the annual gross was again $2,000,000 and President Benson's enthusiasm was still aggressive and undampened. Now he is booming a new experiment, the three-pants suit. This consists of the standard two-pants article plus an odd pair of different pattern. Benson & Rixon buys the odd pants separately, sells them at cost (a $26 two-pants suit sells for only $29.50 as a three-pants suit). By last week the chain had sold 2,900 three-pants suits in three weeks. Said beaming 55-year...