Word: benefield
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...there is one thing that Benefield wishes to communicate to students, it is to “learn how to flash the ID.” Those little cards, Benefield says, provide “access to this enormous resource which is here for them.” It’s one of the ways that the museums are more accessible to students than many of Boston’s other galleries...
Abrahams and Benefield face something of an uphill battle. Attendance at the museums has remained somewhat steady over the past five years. Though the annual attendance has increased by roughly three thousand visitors since 1999, the proportion of those visitors who are students has declined. In 1999, the percentage of total visitors who identified themselves as Harvard students was roughly 18 percent, while students made up only 15 percent of last year’s visitors...
...method of tracking [attendees] is not very scientifc, because we don’t require swiping,” Benefield says. “Hopefully we’ll have a better system in place [for tracking students] with renovations...
...Benefield also notes that it is normal for attendance figures to fluctuate...
...want to make reaching out to Harvard undergrads our number one priority,” Benefield says. The best way to accomplish this outreach, however, is open to debate...