Word: behavior
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Dates: during 1940-1949
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Among Bernays' recommendations (which fill a fat notebook): a manual for producers with pooled know-how on the most economical production techniques; standardized financing and accounting; an industry clinic in promotion and advertising; training courses in behavior for box office personnel, ushers, concessionaires and house managers; a credo pledging the theater to fair dealing, courtesy, comfort, efficient operation-with enforcement of ethical practices by the Better Business Bureau. Bernays would also harness women's clubs, youth groups, universities, cultural leaders, etc. into a vast public relations campaign for the theater...
...Will you take a damn fool back?" Last spring, at Vero Beach, Fla. Newcombe took a punch at Catcher Fermin Guerra of the Philadelphia A's, with whom he had trouble in the Cuban League last winter. Says Teammate Robinson, referring both to Newcombe's pitching and behavior: "He's smarter...
...organs alone are not decisive. Freud and his followers argued that the sexual personality was often determined by seemingly trivial incidents in childhood. When the so-called "sexual hormones" (testosterone in men, estradiol in women) were discovered, many physicians decided that hormones must be the agents which determine sexual behavior. In recent years, tens of thousands of effeminate males and masculine females have been given shots of one or the other...
...British press, as if a little ashamed of its earlier behavior, paused to recall how much the U.S. had already done for Britain; the U.S. press reminded itself of the harsh fact that, if Britain went down in economic distress, dragging the great sterling bloc of nations with her, the U.S. economy would be sorely shaken, the free world's defenses critically weakened. Dean Acheson in Washington and Ernest Bevin in London argued that the need to maintain U.S.-British unity must influence economic decisions...
Elizabeth's womanly beauty usually makes strangers forget that she is, after all, only a youngster, but her behavior quickly reminds them of it. Beneath her breath-taking façade there is scarcely a symptom of sophistication. But Elizabeth, for all her youngish ways, is a purposeful girl in a way that Hollywood admires: she is feverishly ambitious to make a success in pictures...