Word: beering
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...Newsstand-buyer Spahling's meaning is obscure but presumably "hister," pronounced with the "i" long, means "hoister" or "beer-hoister," slang noun.-ED. † The print order of this issue is 154,000 copies...
...castle on the Rhine, at Langenschwalbach in Prussia, dainty town, famed for its iron and carbonic waters. Adolphus Busch had money, stupendous amounts to the minds of his castle servants and the country folk. His breweries at St. Louis, Vereinigten Staaten, were making. 1,599,459 barrels of good beer every year. His maroon-painted trucks with the spread-eagle trademark rumbled through every large U. S. city delivering cases of beer to barrooms, clubs and homes. He was wealthy. It was Kolossal, his casual hiring of entire hotels to ac commodate his guests for a season...
...Kolossal beer business they had built up seemed ruined when Prohibition was put into effect. In St. Louis their factories covered 70 city blocks. They had 7,000 to 8,000 men all specialists in beer-making and selling; $50,000,000 invested in tangible properties; in calculable goodwill. It cost them $30,000 to open their doors each day, and they might no longer make beer...
After six months of Prohibition, "Bevo," sales fell off. The North, used to good beer, disliked "Bevo." In the South it continues popular. Mr. Busch sat down to figure out just what he could do. His relatives depended upon him for income, employes for work, customers for drinks. Basically, he decided, he was a converter of grain. Grain was the unique feature of his business. The problem was: What could his factories, equipment and men make out of grain? They could and do make "Bevo," near beer, ginger ale, root beer, malt extracts, food tonics, grape drinks, starch, glucose, syrups...
...Light wines and beer cannot be legalized without another Constitutional Amendment...