Word: beer
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Still, Trombly, who was of legal drinking age at the time, was clear on one key point about the evening, asserting repeatedly that he had consumed at most three beers before being arrested. In a lighter moment, Trombly also recalled with accuracy the rules of the drinking game he was playing with friends that night in response to lawyers’ questions about “Beirut” or “Beer Ping-Pong...
...distances and occasionally leads to discomfort. But after graduating from Yale in 1971, Dean--who didn't want to follow his friends to law school--spent a year skiing and bumming around Aspen, Colo. He hit the slopes, tried pot, washed dishes, poured concrete and drank impressive amounts of beer...
Budweiser may seem like the all-american beer, but its name comes from a Czech town whose local brewery won court battles last week in Lithuania and Japan over Anheuser-Busch's efforts to keep the Bud name exclusive. Similar trademark concerns will arise at trade talks next month, and if some countries get their way, dozens of generic food names will be restricted to their regions of origin...
...generate just 2% of the volume." The real crunch is on mid-sized breweries like Sailer's. They got a temporary reprieve this year when the government implemented a hefty deposit on cans - which affects big brewers who sell in shops more than little ones who sell barrels to beer houses. Still others have used creative marketing to pull themselves back from the brink. The million-liter-per-year, 180-year-old Härle Brewery in Königseggwald went public this year and offered five cases of their flagship Walder Bräu as an annual recurring dividend...
...themselves to the ceiling, learned how to spit fire, crashed a music-awards show - and won a nightly following of more than 75,000, all for "just six people with a couple of digital-video cameras," says producer Wouter Rengelink. Heineken provided the stars' salaries and 16 crates of beer - "R and D investment," says a spokeswoman - but had no editorial control and only a credit at the end of each episode. An entire low-budget series can be created for $500,000, less than it can cost to produce a top-quality TV ad. This is something Heinz realized...